[>talkmarketing] China Airlines Drives Its Brand Truck Around Taiwan To Promote Its Upcoming 777

In December 2014, >talkairlines had the opportunity the new China Airlines 777-300ER Premium Business Class product on CI006 from Taipei to Los Angeles. Please click HERE for the trip report.

For other information regarding the new aircraft type of China Airlines, please refer to China Airlines Boeing 777-300ER News Collection.

By Kai-Chin Shih/ 5 AUG 2014/ TOKYOJAPAN/ talkairlines.wordpress.com

If you happen to be in Taipei these few days, you may come across a rather odd-looking vehicle that has the interior of an aircraft. That is the latest and first China Airlines brand truck, the Taiwanese carrier’s latest marketing initiative, designated to promote the new Boeing 777-300ER seat products.

圖說:華航創意改造貨櫃車變身為地面移動的飛機客艙,巡迴台北、新竹、台南、高雄等地的熱門商圈,讓民眾不用搭飛機,也有機會感受華航777新世代客艙產品

圖說:777-300ER巡迴體驗車提供全新的「豪華商務艙」、「豪華經濟艙」與經濟艙「親子臥艙」座椅

Installed in the truck are the new Business Class suite, Premium Economy Class seats and Economy Class Family Couch. While visitors are experiencing the seats, China Airlines flight attendants will be alongside to showcase and introduce the various special features. Other than the seats, the carrier also mimicked the cabin on the truck by including the mood-lighting and the walls with persimmon grain textures. Due to the high temperature in Taiwan, fans are input next to each and every seat. Novotel Taoyuan‘s famous ice cream in cones are also given out to attendees to lessen the effect of the weather.

Visitors can have a chance to win prizes, including plane tickets and models of the Boeing 777-300ER, by playing the slot machine installed on the truck. By checking-in and posting pictures of the event on Facebook, visitors can also receive gifts prepared by the carrier.

The new lie-flat Business Class seat, creating a sense of being in one's private study room

The new lie-flat Business Class suite, creating a sense of being in one’s private study room

The new Premium Economy Class seats, featuring slidable chairs, making relaxing no longer bothering to others.

The new Premium Economy Class seats, featuring slidable chairs. Relaxing is no longer bothering to others.

The new Economy Class Family Couch, a row of three seats that, after raising the leg-rests, can create a large area for lying flat or simply sitting comfortably.

The new Economy Class Family Couch, a row of three seats that, after raising the leg-rests, can create a large area for lying flat or playing with kids.

Allowing potential customers to experience in-flight products is one of the latest marketing attempt taken by many carriers from all around the world. Earlier examples include the New Sky Cafe by Japan Airlines (JAL), in which the carrier collaborated with a cafe in Tokyo to showcase its then-latest Sky Suite 777 products, as well as its Business Class and Economy Class meals.

Air China also promotes its new seats by offering customers to experience the Capital Pavilion Business Class seats in the carrier’s Beijing flagship office. Air New Zealand, on the other hand, installed its Skycouch and Spaceseats onto a truck to showcase its newest innovations to the greater Los Angeles area.

Similar ways of marketing were introduced by JetBlue, Cathay Pacific, American Airlines, Delta, and many other carriers. Showcasing products is a way of advertising that may not reach as many people as print or internet advertisements. Yet, solid examples can generate way deeper effects and lead to experiencers becoming actual flyers of the airlines.

The China Airlines brand truck will be touring Taiwan from July 31 to August 24, with the weekend schedule listed below. The truck will be touring other major districts in Taipei, Hsinchu, Tainan, and Kaohsiung during the weekdays.

JUL 31/ 6pm – 8pm/ TAIPEI Shin Kong Mitsukoshi Xinyi Plaza

AUG 2/3/9/10/ 1pm – 8pm/ TAIPEI Taipei 101

AUG 16/ 3pm – 8pm/ KAOHSIUNG Hanshin Arena

AUG 17/ 5pm – 8pm/ KAOHSIUNG Hanshin Arena

AUG 23/ 5pm – 8pm/ TAIPEI Huashan 1914

AUG 24/ 1pm – 8pm/ TAIPEI Huashan 1914

CI-C-1

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